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Let's talk about the importance of creative direction for a successful interior shoot.
Throwing back to a very successful statement photoshooting project that we did at @lone Lone Pine, Penang, a Tribute Portfolio Resort back in October 2020 that changes how we incorporate lifestlye elements into the interior. Portraying the sense of space through styling instead photographing the space as it is.
We have had the pleasure and opportunity to collaborate with creative director @Jonathan who manage to see the potential success of the shoot and spearhead the entire set styling and creative direction for this photoshoot assignment.
A few key important notes to highlight the success of this project was the importance of planning, scouting and a strong creative vision for the end result of the project.
Executing the project at this scale, it is important to involve your photographers as early as possible. I remember vividly that we started discussing on the pre-planning and outcome of the project 2 months prior to the project photoshoot. Utilizing the scouting images shot 3 months ago as a reference to develop the entire outlook.
Getting your photographer involved as early as possible is not only beneficial in terms of scheduling but also leveraging on their experience to put the set together. An experience interior photographer is capable of providing advice on potential hiccups and solve them in the pre-planning stage. Besides, you can also allow your creative vision and narrative to develop through time. A good rule of thumb for photographer's engagement in my opinion would be at least 2-3 months ahead of the shoot to cater for all the communication, paper work, planning and preparation to be done prior to the shoot. Leaving room for discussions. For fellow clients, How long do you usually start engaging photographers for your shoot? and For photographers, how much effort would you usually put for a recce and pre-planning before shooting a project?
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